Froebel-kan Co.,Ltd. was founded in 1907 with the aim of researching, manufacturing, and selling childcare products, and the company has long been involved in early childhood education, childcare, and publishing. The company is named after the German pedagogue Friedrich Wilhelm Augst Froebel. His creations (known as “Gifts” and considered the origin of toy building blocks) have become our most well-known products as educational toys and materials that enable children to discover and learn how to play using their own abilities.We publish the Anpanman series of picture books and the total circulation has surpassed 90 million copies in 2025.We are also the publisher of the Japanese edition of the "Where's Wally?" series.