TiBE 台北國際書展 2025.2.4-9

Thursday 2024

【Day2】Catch the Reading Wave

Date:22 February(Thursday)
Time:14:00 - 17:00
Venue:Taipei World Trade Center Hall 1, Conference Room R3
Moderator:Claudia Kaiser
Speaker:Janni Deitenbach, Luc Bourcier
Organizer:Ministry of Culture, Taipei Book Fair Foundation, Frankfurter Buchmesse

As the primary theme of the Taipei International Book Exhibition is all about “Catch the Reading Wave“, which signifies how reading is always changing, just like the ocean, the Frankfurt Book Fair has selected various possible speaker to discuss and explore the new and exciting possibilities for the future.








AI – Good and Bad in the Publishing Industry

Artificial Intelligence is probably the most-discussed topic in our industry right now. It offers efficiency, improved content recommendations, facilitates research, writing and lots of processes while at the same time it helps us in bringing our products to new target groups and new markets. However, there are also many concerns about creativity, data privacy, and copyright protection, just to mention a few. The speaker will provide an outlook on what AI can do for publishers and will outline its limitations. The speaker will also share examples and experiences.

Dr. Gissel Velarde, AI Author and Professor of Artificial Intelligence, International University of Applied Sciences, Universidad Privada Boliviana




Futuretalk: How to attract young readers

In the digital age and also in a time which offers a world of entertainment, captivating (especially) young readers, is a challenge that requires passion and creativity and also adapting to their evolving preferences. To attract them, it is of utmost importance to create diverse and relatable content across all genres and to embrace new technologies, i.e. make the content available on e -books and interactive apps, work with Augmented Reality, for instance. Our Speaker will show us different examples of how to successfully attract the young generation with new and old content but new ideas, strategies and technologies so that new and old content will find its way to the ears and eyes of young readers and that this generation continues to find interest and value in the world of books.

Eirik Wahlstrøm, CEO & Co-founder of Ludenso, Norway


Discussion and Remarks

All Speakers








Marketing / New Social Media and New Channels

In the ever-changing world of book marketing, embracing new social media platforms and emerging channels is essential. It is important to constantly watch out for new developments while at the same time preparing content for book marketing for the different channels. How must a publishing company organise itself to be able to meet these challenges? What strategies exist if different products for different target groups are being promoted on Social Media channels? How do we use Instagram as opposed to TikTok? What has proved to be successful and what do we need to take into consideration? How can we save on these quite labour and cost intensive projects? Our speaker will take us into her world and share success stories as well as failures in her endeavors to create multimedia content, to leverage e-commerce and virtual book events.

Janni Deitenbach, Head of Community Management, Bastei Lübbe AG, Germany




Webtoons and Games in Publishing

One of the most hip and popular genres for the young generation are webtoons, games and video content. In this session we want to explore what it is that makes webtoons so attractive and how publishers can leverage this type of content, and develop it further. Apart from that it is also video content and video games that capture young people`s attentions, but – as we all know – can also disrupt social networks and environments. We will hear about new trends in gaming and will explore how publishers can leverage games and video content to attend to their old or new target audiences and expand storytelling horizons – and we are talking about young people mostly. We will also touch upon games for aging societies.

Luc Bourcier, Independent Advisor, Centre National de la Lecture, France


Discussion and Remarks

All Speakers



Claudia Kaiser, Vice President, Frankfurter Buchmesse, Germany

Claudia Kaiser was trained as bookseller, and has a MA degree in Chinese Studies. She lived in China for more than 10 years, as editor for China Foreign Literature Publishing House, started an agency and, in 1998, set up the German Book Information Centre by Frankfurter  Buchmesse in Beijing, and was  its first director. 

She moved on to United Nations Publishing in New York (External Publications Officer, in charge of rights and sales).

She has been in the senior management (Vice President) of Frankfurt Book Fair since 2003, in different positions: head of international department, General Manager of KITAB (Abu Dhabi International Book Fair), head of Cape Town Book Fair, just to mention a few.

As Vice President Business Development of Frankfurt Book Fair she presently looks into the South East Asian markets and South Asia, Arab World and Africa. She is also closely involved in organising the Jakarta Content Week (Jaktent), together with the 17000 islands of Imagination Foundation.

Gissel Velarde, AI Author and Professor of Artificial Intelligence, International University of Applied Sciences, Universidad Privada Boliviana

Dr. Gissel Velarde is an AI Author and Professor at Artificial Intelligence at Universidad Privada Boliviana. She has over 20 years of experience in engineering and computer science. Besides her technical contribution to AI and Data Science Projects,  Velarde is interested in understanding the impact of AI in our future. She recognizes the importance of education, human capital, and AI  strategies to promote economic growth and better opportunities for  everyone. Her research and ideas have been published by Oxford University Press in her book Artificial Era: Predictions, Problems, and Diversity in AI. She earned a Ph.D. in Computer Science and Engineering from Aalborg University in Denmark in 2017, holds a master's degree in Electronic Systems and Engineering Management from South Westphalia FH, and holds a Licenciatura's degree in Systems Engineering from Universidad  Católica Boliviana. Velarde develops AI, machine learning algorithms  for classification, structural analysis, pattern discovery, and  recommendation systems. She received Vodafone Star Awards for her contribution to AI and Data Science projects while working at Vodafone.

Besides she worked for Moodagent, SONY Computer Science Laboratories, Miebach, and Hansa. As a lecturer at UPB, she received a teaching award for her lecture Selected Topics in Artificial Intelligence. In 2020, Velarde was named: Notable Woman in the field of research by ISMIR. She was also selected internationally as one of 120 technologists by the Top Women Tech 2019, 2020 & 2022 Summit in Brussels.


Eirik Wahlstrøm, CEO & Co-founder of Ludenso, Norway

Eirik G. Wahlstrøm is a visionary doer who has co-founded two XR startups and is passionate about empowering all educators and learners with the opportunities Augmented Reality provides. He holds an M.Sc. In Industrial Engineering and started his leadership career at 19 leading an organization of 200+ individuals. His first startup Immerse Optics developed a unique optical technology for immersive headsets for which he is a patent holder alongside his co-founder Harald Manheim. Now, he spearheads Ludenso’s innovative AR revolution,  bringing AR books to students worldwide, and was recently elected as a top 10 company builder leadership talent amongst 350 candidates.


Janni Deitenbach, Head of Community Management, Bastei Lübbe AG, Germany

With more than ten years of experience in Social Media communication across various industries, Janni now brings her strategic expertise to the world of publishing. While leading the German Social Media team of beauty retailer Douglas for four years, she was responsible for developing their highly successful TikTok channel. A dedicated book lover that is somehow also “chronically online”, she is the perfect fit to steer all Social Media activities of the imprints of Bastei Lübbe AG since summer 2022.


Luc Bourcier, Independent Advisor, Centre National de la Lecture, France

Luc Bourcier is currently an independent advisor for various organisations, e.g. Centre National de la Lecture, France. Bourcier is former CEO of Izneo, Europe's leading digital comic platform and webtoons. Set up in 2010, the Izneo service allows you to discover, acquire and read the most extensive catalogue in all genres of comics, bande dessinée, mangas and now webtoons across all screens. Bourcier has a deep understanding of the international webtoon marketplace including the leading companies in Japan and Korea.

Earlier in his career, Bourcier achieved most of his career in video games: In 1988, he launched the Sega brand in France, as Marketing and Commercial Director before creating in 1996, the French subsidiary of the American video games publisher: GT Interactive. From 2000, he assumed the general management of Acclaim and Codemasters for France and Southern Europe. Graduated from Audencia, he also holds a PhD from Celsa and an MBA "Marketing and Commerce on Internet". Luc Bourcier began his career with Nathan Editions, after creating Bederama, a small comics publishing house, during his studies.



Day 1 Session / 2/21(Wed) 14:00-17:00 / Entry at 13:30

Day 2 Session / 2/22(Thu) 14:00-17:00 / Entry at 13:30



Please bring your business card.

Identification card required for borrowing interpretation device.



Conference Room 3, Taipei World Trade Center Hall 1



English/Chinese, with simultaneous interpreting.


【How to take part】

To be an audience, please complete the online registration in advance.

Online Registration Link:

Event participation options and fees as below. The registration will be open until 2024/2/9.

Physical Participation

*By attending the training programme, you will also receive a Professional pass of 2024 Taipei International Book Exhibition, which provides unlimited access to the exhibition during 2/20-2/25.

*The pass will be given to the participant at the beginning of the program.



Registration Fee

DAY1 Session



DAY2 Session



Full Sessions



Should you have any questions, please contact: 

Taipei Book Fair Foundation /Cecilia Chien / 886-2-27671268 #107 / cecilia@taipeibookfair.org

*The Organizers reserve the right to modify the program.